https://www.caju-creative.com/blog daily 0.75 2026-04-03 https://www.caju-creative.com/blog/where-correct-ad-ideas-come-from monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1775219763095-FSWB2N1K0PZP2G06GUCI/unsplash-image-2RRq1BHPq4E.jpg Blog - Where Correct (Ad) Ideas Come From - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/marketing-tactics-for-hard-times monthly 0.5 2026-03-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1774639213545-NX7XUPMJHZNNE2LGECZK/unsplash-image-fiXLQXAhCfk.jpg Blog - Marketing Tactics For Hard Times - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/why-good-efforts-still-fail monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1774033487898-NONYNHE00Y0XZOP2QSOP/unsplash-image-nAjil1z3eLk.jpg Blog - Why Good Efforts Still Fail - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/how-creatives-should-really-use-ai monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1773494685226-VKYYHKAV9T1M37QGHX96/unsplash-image-gVQLAbGVB6Q.jpg Blog - Situating LLMs for Creatives: Philosophy, Workflows, and Political Economy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/hybrid-attribution-strategies monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1772823920124-XWPQE88QPYVE4X6CUVU5/unsplash-image-JhevWHCbVyw.jpg Blog - The Return of Hybrid Attribution: Ad Conversion Strategies for Unusual Business Models - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/roas-explained monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1772210155569-T5X81ES95CKQCO2JDL9W/unsplash-image-joqWSI9u_XM.jpg Blog - ROAS Explained: How We Got a Campaign to 17x Profit Now that my conscience is clear, I present the flashy details. We recently ran a campaign that moved from a pre-optimization ROAS of 8 (already pretty good) to a post-optimization ROAS of 17. I promise my point here is only minimally to brag. What I want to do with this article is, in broad strokes, teach you how to copy my results, explain what ROAS is, what it is not, and why most ROAS-related advice you see online usually false-starts in its approach and conception. https://www.caju-creative.com/blog/the-marketing-gimmick-lives-on-in-brazil monthly 0.5 2026-02-20 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1771603361316-8KP02RGCI186KG1H4OLP/unsplash-image-RVtnDX3Vmo4.jpg Blog - The Marketing “Gimmick” Lives On in Brazil - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/absence-makes-the-brand-grow-stronger monthly 0.5 2026-02-13 https://www.caju-creative.com/blog/why-your-customers-dont-want-what-youre-selling-and-how-to-fix-it monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/57d52cd5-6d02-41cc-8f1e-b4280634003b/unsplash-image-_af0_qAh4K4.jpg Blog - Why Your Customers Don’t Want What You’re Selling (And How to Fix It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/seeing-beyond-the-numbers-why-data-visualization-matters monthly 0.5 2025-02-05 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1738790908976-475DXOWBUMUIDORR95QO/unsplash-image-n6B49lTx7NM.jpg Blog - Seeing Beyond the Numbers: Why Data Visualization Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/b643624f-36b4-4618-84c4-71e3acfba813/Anscombe%27s_quartet_3.svg.png Blog - Seeing Beyond the Numbers: Why Data Visualization Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/semiotic-marketing-in-the-new-year monthly 0.5 2025-01-17 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/bb3f5021-2357-497a-9c5a-86fcc90cdeb9/unsplash-image-p7F8HAA2SDk.jpg Blog - Semiotic Marketing in the New Year - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/how-small-businesses-use-algorithms-and-statistics-to-hack-marketing monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1736865238716-NUU39WWW8HXXKIJVZDHN/unsplash-image-2yClsTFXIcE.jpg Blog - How Small Businesses Are Using Algorithms and Statistics to Hack Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/three-examples-of-qualitative-vs-quantitative-marketing monthly 0.5 2024-11-22 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1732293920557-W7HS77HMVXU1L7VA8OCX/unsplash-image-5E5N49RWtbA.jpg Blog - Three Examples of Qualitative vs Quantitative Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/e09c0952-2e6d-4635-8320-f99ec5c443b2/Ep1+Thumbnail.png Blog - Three Examples of Qualitative vs Quantitative Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/b65b94e8-186b-49d5-81f3-6ad3d9755735/Ep2+Thumbnail.png Blog - Three Examples of Qualitative vs Quantitative Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/f2345927-41f3-4d6b-a4c1-4e40dbf02a28/IMG_0766.jpg Blog - Three Examples of Qualitative vs Quantitative Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/6f85ba2c-e21b-4e9e-85c7-e67df06e65b9/IMG_9143.jpg Blog - Three Examples of Qualitative vs Quantitative Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/question-and-answer-1 monthly 0.5 2024-09-25 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1727290998758-4G54QLYOZDLJHA5GG3JP/unsplash-image-AoqgGAqrLpU.jpg Blog - CAJU Q&A #1 - Okay, the newsletter is a little late this week, but for good reason. You’ll be pleased to know a man in his 30s is now drafting your biweekly newsletter. I flew back to the US from Brazil this past week and didn’t have a chance to look over the Q&A submissions from last week hence no newsletter on the 20th. Now that I’m back in commission, I’ve looked through the submitted questions and chosen the best from each of our “pillars” to give my thoughts on. TLDR: You asked, we listened!… And then I took a week off to celebrate my birthday. Here we go: https://www.caju-creative.com/blog/the-best-marketing-book-ive-read-in-2024 monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/379801ac-f6d9-4081-9782-2b20ca2308ed/81CeGewVziL._AC_UF1000%2C1000_QL80_.jpg Blog - The Best Marketing Book I’ve Read in 2024 - Marketing 5.0: Technology for Humanity Marketing 5.0: Technology for Humanity (CLICK HERE to get it through our Amazon Associates link so your purchase can help support this free newsletter) https://www.caju-creative.com/blog/the-5-minute-guide-to-mastering-studio-lighting monthly 0.5 2024-08-30 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1725025663875-515UIEPVKTTULF8WBE0J/unsplash-image-Mt-Jw7iA_P0.jpg Blog - The 5-Minute Guide to Mastering Studio Lighting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/a5622bd0-9817-4b61-b77f-3591c7ef2638/61zzFMdNi3S._AC_SX679_.jpg Blog - The 5-Minute Guide to Mastering Studio Lighting - NEEWER 43 Inch/110 Centimeter Light Reflector Diffuser I should quickly mention that somewhere in the middle of the 0 and 1-point lighting arrangements is the reflector or a large reflective surface usually carried by professional photographers. Using a reflector allows you to better redirect ambient light sources towards your subject, while being in full control of its diffusion level, effectively turning ambient light into a primary lighting source. I’ve had the one linked here since 2015 and it’s perfect for outdoor shoots where light can be unpredictable. Click HERE to purchase this reflector using our affiliate link. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/5c3d1e5e-015f-4cbf-a2ac-79e1576129e9/61V9nJDz6KL._AC_SX679_.jpg Blog - The 5-Minute Guide to Mastering Studio Lighting - NEEWER 192 LED Video Light Panel When I got serious about working with portrait photography and video production, I invested in three of these LED panel lights and it changed the way I did production. The brightness of these things absolutely blew me away. Plus, the color temperature is adjustable so they can be used in almost any lighting situation. Plus, they have a built-in battery so you can use them on the go even if you don’t have power close by. Plus, they’re dimmable so they can be used as keys, fills, and backlights interchangeably. I 100% recommend these if you’re looking to get your own portable lighting setup. Click HERE to buy these LED lights using our affiliate link. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/e521f360-5ba1-4404-8eed-40e48f35a061/61k27AeRnnL._AC_SX679_.jpg Blog - The 5-Minute Guide to Mastering Studio Lighting - NEEWER CB60 RGB 70W LED Video Light We had a few of these at one of my previous video-producing jobs. I split time at that job into two eras: Before and after the addition of color background lights. I probably don’t have to tell you this, but most content creators these days splash color on everything. Look at any random YouTube creators’ video and their backgrounds will be tasteful blends of blues and purples. This is the light they use for that. Rather than LED strips, investing in a spotlight like this one will aid you in far more creative endeavors. A light like this can color backgrounds, add creative light to subjects’ faces, etc. All you have to do is substitute one of the above roles I’ve discussed for a light like this, connect your phone, and play around with different colors and brightness. To buy this RGB LED light using our affiliate link, CLICK HERE. https://www.caju-creative.com/blog/the-phenomenology-of-advertising monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780932156-U04UAENSBB68KLER44P5/unsplash-image-RKSvYZuX_pY.jpg Blog - The Phenomenology of Advertising - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/the-budget-friendly-beginners-guide-to-perfect-audio monthly 0.5 2024-08-28 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780817495-YB4LD5GOPP0OFSIUJC0K/unsplash-image-73o_FzZ5x-w.jpg Blog - The Budget-Friendly Beginner’s Guide to Perfect Audio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/8c48cb30-3c50-42a1-955e-5708103cffac/5290214000_4f3df107b5_b.jpg Blog - The Budget-Friendly Beginner’s Guide to Perfect Audio - Shure SM58 Microphone This is the microphone you see when you think of the word “microphone” and for good reason. It is the microphone you should start with because you’ll likely use it for the rest of your career. They’ve got a great range, they handle background noise well because they’re directional, they’re handheld and lightweight, and they don’t need phantom power to operate. The only consideration I’d mention for this mic is that they pick up a lot of wind sounds so consider also grabbing a cheap foam wind filter for the end of the mic. Click HERE to get this mic using our affiliate link. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/6a93c21a-815f-408b-bc95-ac2a4c20d468/Zoom_H5.jpg Blog - The Budget-Friendly Beginner’s Guide to Perfect Audio - Zoom H5 4-Track Audio Portable Audio Recorder Repeat after me, you do not need the $2,000 audio mixer for your podcast. I have used this audio recorder for going on 7 years now and it still runs and sounds just as great as the first day I got it. If Batman was a sound designer, this would be on his tool belt. When I worked in video production, this was always in my camera bag. Shooting a concert at a music venue? Just hand this to the A/V guy and he’ll know what to do with it. When I worked in audio, this was the only piece of recording equipment I would bring sometimes. This recorder sports two styles of input. It’s got XLR and TRS-in which will work for nearly any microphone. The damn thing even has phantom power. The two smaller mics attached on top can be used to capture stereo audio which is amazing for ambiance or for interview audio in a pinch. Click HERE to purchase this recorder using our affiliate link. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/a7818302-ed3d-4cb6-988c-b1efaa437763/71MU3AzBnCL._SX522_.jpg Blog - The Budget-Friendly Beginner’s Guide to Perfect Audio - Standard XLR Cables Your standard XLR cables. This is the bedrock of any audio project. No need to shell out for incredibly fancy ones. These are everything you need and are usually my go-to. The Amazon Basic cables have never failed me and come in a two-pack of three-foot cables which are perfect for this mobile recording kit. Click HERE to buy these cables using our affiliate link. https://www.caju-creative.com/blog/what-programmers-and-creatives-can-learn-from-each-other-cjfp-05 monthly 0.5 2024-08-28 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780691455-6XR2F0D0QA7TYW7KPB8P/unsplash-image-KOr1LG2TIPs.jpg Blog - What Programmers and Creatives Can Learn From Each Other - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/d1f6f69d-66c5-4824-9172-ec32ad81f31a/81Vo319tp1L._SY522_.jpg Blog - What Programmers and Creatives Can Learn From Each Other - “Think Python: How to Think Like a Computer Scientist” by Allen B. Downey The book has a new edition that gracefully covers and handles the looming topic of AI in coding which I one of the many reasons why I think this book continues to be so valuable for so many. Not only is it an amazing introduction to the Python coding language, but it helps one new to computer programming in general start learning concepts that are applicable to many other computer languages. It stops short of more advanced functions like list comprehension or APIs and the Requests Library, but it more than makes up for it in preparing someone – even one with zero coding experience – to go off on their own and learn the advanced methods. If you’d like to give this book a try, please use the following link to purchase it. CaJu Creative is a part of the Amazon Affiliate program. When you use the following link, we get a small percentage of any official purchase and that helps us continue making CaJu’s Fresh Picks. Buy “Think Python: How to Think Like a Computer Scientist” HERE. https://www.caju-creative.com/blog/video-editing-principles-for-benevolent-propagandists monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780592634-60AVJ5JD9FV7SP0NXAYU/unsplash-image-gcICIdjUzSg.jpg Blog - Video Editing Principles for Benevolent Propagandists - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1a95749b-d66c-4355-aed6-503873d9bf4e/71Orc8Ps1rL._AC_SX679_.jpg Blog - Video Editing Principles for Benevolent Propagandists - Tourbox Elite TourBox Elite, Upgraded Bluetooth Controller for Video Photo Editing, Color Grading, Ilustration, FCPX Premiere Davinci Resolve Adobe Photoshop Lightroom Capture One Illustrator After Effects Keyboard https://www.caju-creative.com/blog/cajus-fresh-picks-03 monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780471131-LAQGC6PFV0A3O92LOFP1/unsplash-image-JOGyHOXgMEo.jpg Blog - WWDC For the rest of us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/cajus-fresh-picks-02 monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780367788-NJ6BE0PEVH52BFHKXX9T/unsplash-image-oMe_FjZnHGU.jpg Blog - What Google’s Insistence on AI Means for Your SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.caju-creative.com/blog/vhnon9tvwmgkagh32u3by97em3eq6x monthly 0.5 2024-08-27 https://images.squarespace-cdn.com/content/v1/65df9276d759d34dcc95f1dc/1724780286589-HB68BLQ7ITHB7WAVBMI0/unsplash-image-AGRtDoZlpYw.jpg Blog - FIXING APPLE’S FLOP, GPT-4O REVIEW, IPHONE VIDEOGRAPHY TIPS - Make it stand out Whatever it is, the way you tell your story 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