CaJu Marketing Budget Calculator v2

Built for business owners: answer a few questions, get a safe budget range, and see your next best action.

1. Economics 2. Acquisition 3. Measurement 4. Signals 5. Capacity

This step sets your financial guardrails. In our strategy, we always start here so we never scale a campaign your margins cannot support.

If you are unsure, use starter defaults and refine later.

Business model i

AOV / ARPU ($) i

Gross margin (%) i

Expected orders per customer i

Variable service cost/customer ($) i

Overhead reserve/customer ($) i

Safety factor (0.60-0.85) i

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