CaJuCaJu CreativePortuguese

Planning before pressure

How much should your business spend on ads?

Find a range based on what a customer is worth, what your operation can serve, and what your data can actually support.

Takes about 5 minutes

You will see a useful recommendation before sharing your email.

01

Your margin defines what is sustainable.

02

Your capacity prevents growth that hurts delivery.

03

Data quality decides whether it is time to test or grow.

01

Start with the reality of your business

Before talking about ads, we need to know what a customer actually contributes to the business. That gives us a limit that protects your margin instead of copying another company's budget.

Which currency do you use for planning?Choose the currency you normally use when thinking about prices, costs, and cash. This only changes how amounts are displayed; the planning logic stays the same.
How do customers normally pay you?Think about the typical customer relationship, not the exception. A one-time purchase happens once; repeat purchases happen again without a monthly contract; a subscription or retainer produces monthly revenue for a period of time.
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No generic industry averages.

The recommendation starts with your own business economics and clearly separates reported facts from conservative estimates.