Organic & Paid Media Portfolio

Blazing Saddles is an iconic, family-owned bike rental shop in San Francisco. The brand is well known locally, but they did not have an active social media presence and were losing attention to competitors who were showing up more consistently online.

We started with more sales-focused content that showcased the different rental options and tours. It gave people useful information, but it was not performing as strongly as we wanted.

So we rerouted.

We created an employee-generated content program that helped show the hospitality, personality, and family-owned feel of the shop. Instead of only talking about the bikes, we started showing the people behind the experience: the same staff members who help customers choose a bike, plan their route, and feel comfortable before heading out into the city.

That became some of the best-performing content for the brand. It made the account feel more real, more approachable, and more connected to the actual experience of visiting the shop. Comments, DMs, inquiries, and followers all started to increase.

For Blazing Saddles, the best content has been the content that feels real and relatable. Alongside the employee-generated content program, we also created videos using trending audio and partnered with influencers and content creators to share their own experiences on the tour.

Our ongoing content mix pairs high-reach employee-generated content with information-rich posts that retain followers. That approach has minimized follower churn and earned the brand several hundred new followers 100% organically.

Estudio Corda is a small macrame art studio that came to us looking to increase their online presence and generate more sales.

Before working with CaJu, they were dependent on street fairs to showcase and sell their pieces. They did not have a website, and their social media presence did not yet reflect the quality, care, and meaning behind the work.

We created a website, built an organic content calendar, launched ad campaigns, and developed video series that answered frequently asked questions, responded to unpleasant comments, and showcased both the pieces themselves and the process behind them.

During our work together, engagement grew by 70%, they gained hundreds of followers, and online orders increased so significantly that at one point we had to pause the ads so the studio could keep up with production.

The content also helped the studio reach new opportunities beyond direct sales. Estudio Corda was invited to participate in podcasts at local radio stations and to create pieces for the sets of two reality shows in Brazil, one for MTV and one for Globo.

More importantly, they built a real community around the studio.

Live Easy Solutions approached us with a compelling product, Flotable: the floating tailgate table, but lacked a clear roadmap to build hype or followership for its Kickstarter debut. Their primary challenges were vague brand messaging, undefined target audiences, and a critical need for organic content that showed installation and versatile use cases.

Our approach focused on establishing trust through authentic, founder-driven content. We pivoted away from traditional lifestyle marketing in favor of realistic, POV, day-in-the-life demonstrations that showcased the founders using the product. This was informed by persona research, USP positioning, and a publishing roadmap tailored to high-intent search terms like tailgate tables and no-drill setups.

We transformed a promising concept into a more sophisticated pre-launch and during-launch marketing ecosystem. Live Easy Solutions emerged with a refined brand narrative, a credible organic content engine, and a strategic pricing model. By focusing on customer inquiries and founder transparency, we built a passionate following and raised more than $13,000 toward their Kickstarter goal.

Even though the campaign did not meet its funding goal, the organic content assets, tested paid media, customer data, and research we built gave the client a stronger foundation for a new business model and a fresh round of VC pitches.

Marie Cuisine is a traditional French restaurant in São Paulo that came to us looking to generate more desire around its dishes, ambience, and overall guest experience.

For this brand, it was important to show not only the food itself, but the care behind it: French techniques, attention to detail, and the hospitality that shapes the way each guest is received.

Lunch was the pressure point. The restaurant had been open for less than a year, so it was still building awareness in the neighborhood and needed to bring more people in during the day.

We created original content focused on the special lunch menu, the atmosphere of the space, and the type of experience people could expect when they came in. We also worked with influencers to visit the restaurant and share their own experience in a way that felt natural and aligned with the brand.

The goal was to make the restaurant feel more present in the neighborhood, especially for people nearby who were looking for a refined but approachable place for lunch.