Absence Makes the Brand Grow Stronger: CaJu 2.0

Rather than walk you through every false start and every experiment we ran this past year, I’m going to use this edition of the newsletter/blog to update you on CaJu’s 2026 operations and the specific problems each change was meant to address.

A lot of our growing pains are probably the same ones you’ve felt as a business owner. Here’s how we worked through them and why.