Absence Makes the Brand Grow Stronger: CaJu 2.0
Rather than walk you through every false start and every experiment we ran this past year, I’m going to use this edition of the newsletter/blog to update you on CaJu’s 2026 operations and the specific problems each change was meant to address.
A lot of our growing pains are probably the same ones you’ve felt as a business owner. Here’s how we worked through them and why.
How Small Businesses Are Using Algorithms and Statistics to Hack Marketing
You don’t need a tech degree to start using algorithms in your marketing. Affordable tools and platforms like Google Ads or email marketing software often have built-in features to analyze performance and recommend next steps. Begin by identifying a specific marketing challenge and apply these principles step by step. Over time, you’ll see smarter campaigns and stronger results.
What Google’s Insistence on AI Means for Your SEO
Rather than praying to the SEO gods that Google will deem your site worthy of appearing higher in the search results, and making your site content sound robotic in the process, one might bypass that strategy altogether and put your content directly where your audience is. A strategic content campaign that delivers useful and entertaining content to online viewers where they’re at does something for them and endears them to your company before they’ve even seen your site.