Absence Makes the Brand Grow Stronger: CaJu 2.0
Rather than walk you through every false start and every experiment we ran this past year, I’m going to use this edition of the newsletter/blog to update you on CaJu’s 2026 operations and the specific problems each change was meant to address.
A lot of our growing pains are probably the same ones you’ve felt as a business owner. Here’s how we worked through them and why.
Three Examples of Qualitative vs Quantitative Marketing
Any marketer will tell you, all marketing is purely a numbers game. You can either try to increase the quantity of your outreach or the quality. We’ve opted for the latter here. Again, just a small amount of increased theoretical consideration is enough to increase the quality of your output as opposed to paying more money in order to increase quantity. It’s the eternal battle of time vs money.