Problem
Teams often have the raw personality for great content but no structure, incentives, or editing pipeline to use it well.
Team-powered content
Employee-Generated Content Program
A culture-building service that helps your team become part of the content engine instead of outsourcing every creative moment.
How this works
EGC works best for brands with personality on the ground but no repeatable system for turning that day-to-day energy into useful content. We train the team, design the structure, and keep the editing burden off your staff.
Method
Training -> prompt system -> management incentives -> easy upload pipeline -> CaJu editing and coaching.
Program components
Team training
Workshop deck
Personalized sessions teach your staff what to shoot, how to shoot it, and why it matters.
Prompt system
Weekly prompts
We provide recurring ideas and shooting guidance so the hardest part is no longer knowing what to make.
Management incentive design
Engagement plan
We help structure buy-in so content feels rewarding instead of like unpaid extra labor.
Centralized editing
Editing queue
Your team captures. We edit. The process stays lighter without sacrificing polish.
How scope is set
Scope depends on team size, training depth, how often prompts and coaching are needed, and how much editing CaJu is handling centrally. We quote it around the operating reality of your staff, not a one-size-fits-all package.