Creative testing
Creative testing
Creative built for different stages of intent
Awareness, consideration, and conversion-stage creative designed so each message has a clearer job inside the funnel.
Profit-Share so we only get paid when our ads make you money.
Smart Ads, Smarter Results.
Our proven ad-development strategy targets intelligently and uses low-risk experiments with our proprietary 'Near-Conversion' formulas to identify winning ads early, so what we scale is built for success.
At a glance
Our proven ad-development strategy targets intelligently and uses low-risk experiments with our proprietary 'Near-Conversion' formulas to identify winning ads early, so what we scale is built for success.
Paid media examples
A look at the kinds of work and creative systems we build.
Tracking architecture
Tracking architecture
Events, pixels, and server-side data flow
Tracking maps, conversion events, and technical setup that give platforms better learning signals and clients more trustworthy reporting.
Scale dashboard
Scale dashboard
Decision-making built around return thresholds
ROAS trends, spend pacing, and validation workflows that keep scaling disciplined.
Creative testing
Creative testing
Creative built for different stages of intent
Awareness, consideration, and conversion-stage creative designed so each message has a clearer job inside the funnel.
Tracking architecture
Tracking architecture
Events, pixels, and server-side data flow
Tracking maps, conversion events, and technical setup that give platforms better learning signals and clients more trustworthy reporting.
Scale dashboard
Scale dashboard
Decision-making built around return thresholds
ROAS trends, spend pacing, and validation workflows that keep scaling disciplined.
Budget guidance before you spend
If budget sizing is the blocker, the calculator gives you a safer starting point before a call. It is designed to help you think in ranges, risk, and realistic scale-up paths instead of guessing.
A fuller-funnel paid media approach
We do not treat every ad like it should close the sale on first contact. We structure campaigns around different levels of awareness and intent, using creative that introduces the offer, reduces hesitation, builds trust, and gives higher-intent audiences a clearer next step. That creates a healthier funnel, better learning conditions for the platform, and more useful feedback about where growth is actually happening.
Click a deliverable to learn more
Funnel strategy and targeting architecture
Audience map
We define who to reach, what message belongs at each stage of the funnel, and how each campaign fits inside your broader growth plan.
Ad design direction and creative production
Creative board
We concept and build creative with testing in mind so message, visual world, proof mechanism, and offer can all be improved intentionally.
Small-batch A/B testing cycles
Test matrix
We start small to learn quickly, reducing waste while surfacing winning ads before larger spend ever enters the picture.
Conversion tracking and data collection setup
Tracking setup
We help get pixels, event tracking, server-side integrations, website conversions, and offline conversion systems properly wired so your results can actually be trusted.
Offline-conversion ideation
Attribution workflow
If your business closes sales in more complicated ways, we work through practical attribution paths instead of pretending every funnel behaves like ecommerce.
Weekly optimization reporting and scale thresholds
Optimization memo
You see what is winning, what is underperforming, and why we are scaling or holding instead of being asked to trust black-box decisions.
What clients say
They create sales and ROI reports that are quick and easy to read. We feel that using CaJu has increased our sales and driven traffic to our website.
Everything felt organized, intentional, and focused on getting results, not just running ads for the sake of it.
Pricing model
We use a direct profit-share model. Together we set a baseline return. If results stay below that line, you keep the proceeds and owe no performance fee. We only participate in the upside above the agreed threshold.
Frequently asked questions
What does the paid media service include?
It includes ad strategy, targeting architecture, creative direction, small-batch testing, conversion tracking support, and weekly optimization reporting.
How does CaJu reduce risk before scaling?
CaJu starts with smaller tests, uses funnel-specific creative and reliable tracking to learn quickly, then scales only when the account is showing dependable signals.
Does CaJu help with tracking setup?
Yes. Tracking, pixels, server-side event support, website conversions, and even more unusual offline attribution paths are part of the service when needed.
How are results reported?
The reporting is meant to show what is winning, what is underperforming, and why CaJu is scaling, holding, or changing the plan.
How does CaJu think about targeting on platforms like Meta?
CaJu treats audience settings as one part of the system, not the whole strategy. Creative, buyer state, funnel stage, and clean first-party data all help the platform learn who should see what.